Salt Lake City, Utah · We Promise
Skip the salesperson. Keep the dealership.
We Promise.™
No account. No phone number. No pressure. Start and stop whenever you want.
Your car. Your pace. Your call.
Some guests want the whole thing done from the couch. Some want to wander the lot in peace. Some want a test drive and a handshake. Most want a little of everything. Every lane gets the same locked price, because there is no salesperson to negotiate with anyway.
All online
Couch to driveway. Pick the car, lock the price, handle trade and financing, and schedule delivery. Want to see it before a dollar moves? Within 30 miles, we bring the car to your driveway first. That's the part online-only can't do. Your first handshake is at the Love Encore walkthrough.
Discover on the lot, on your own
Walk the lot like a museum, not a maze. You have the option to call in the human when you need them. Want a closer look? Tap once and we pull the car around, unlocked, warmed up, keys in the cup holder. Look, sit, leave. Then finish the deal on your phone, or wave the human over for the rest.
Call in the human only when you need them. We promise.
A little of both
Start online or on the lot, then pull the handle whenever you want. A specialist picks up your deal exactly where you left it. You never repeat a single word.
All in person
Walk in and shop with a specialist start to finish. Same locked price, same zero commission. The experience changes. The number never does.
The handle is always there.
One tap at any step brings in a specialist who inherits your entire deal. Your car, your trade, your numbers, your place in line. Nobody starts over. Nobody repeats themselves. That is the part the online-only guys can't do.
Six steps. One true number. Zero pressure.
This is the self-directed lane. Every step is optional, every step is reversible, and the price never moves while you think.
Pick your Subaru
Every car wears one true out-the-door number. Search, compare, take your time.
Lock your Promise Price
Every line item shown from the first screen, including the doc fee. Nothing appears at signing that was not on the screen.
Value your trade
A real offer on your car, good whether you buy from us or not.
Finance at buy rate
The bank's rate is your rate. We add zero points. We always have.
Choose your protection
The full menu, every option, every price. Read it at your speed, nobody across the desk.
Take delivery
Schedule it, then meet your specialist for a Love Encore walkthrough of every feature.
They removed the pressure by removing the dealership. We just removed the pressure.
Online retailers built a billion-dollar brand on one villain: the dealership. Fair. The old model earned it. So we killed the old model from the inside. We're the dealership that got rid of salespeople, posted every fee, and kept everything worth keeping: the test drive, the service bay, the human down the hall.
| The typical dealership | Online-only retailers | Mark Miller Subaru | |
|---|---|---|---|
| Buy without a salesperson | ✗ | ✓ | ✓ |
| One locked price, nothing hiding under it | ✗ | ~ | ✓ |
| Test drive it today, before you buy | ✓ | ✗ | ✓ |
| We bring the car to your driveway, before you buy | ✗ | ✗ | ✓ |
| Return it if you got it wrong | ✗ | ✓ | ✓ |
| A human on demand who already knows your deal | ~ | ✗ | ✓ |
| Financing at buy rate, zero markup | ✗ | ~ | ✓ |
| A service relationship after the sale | ✓ | ✗ | ✓ |
| A hand-delivered walkthrough of your new car | ~ | ✗ | ✓ |
| “Come on in, ask for me.” | “Skip the dealership.” | Skip the salesperson. Keep the dealership. |
Pick your Subaru. Then pick your lane.
A nice number is worthless unless it's the right number.
Fair isn't a feeling. It's a receipt. Here is exactly how every Promise Price gets set, and how to catch us if we're ever wrong.
Set by the market, not a manager
Every Promise Price is built from live market data on comparable cars across the region and refreshed as the market moves. No desk. No gut feel. No “let me talk to my manager.”
Same number for every guest
The posted price is the price, for everyone, every day. Negotiating doesn't move it, and not negotiating never costs you a dime. Two strangers buying the same car pay the same money.
It only ever moves down
If the market drops, the price drops. Show us a true comparable listed for less and we check it on the spot. The price can move down for documented reasons. It never moves up. Bring the screenshot. We like homework.
Easy for a human to trust. Easy for a machine to verify.
Shoppers are already asking AI assistants to read the deal, check the rate, and flag the fees. Fine by us. A store with no markup, no hidden add-ons, every fee posted upfront, and one true number is the store every agent recommends, because there is nothing to catch. Ask yours to check our math.
Nobody here sells. Everybody helps.
Utah's Benefit Corporation dealership. The promise isn't new. We've kept it for years. We just built you a button for it.
Rather talk it through? Shop with a specialist. Same price either way.
Go ahead. Try to get sold to.
Anyone can say the word transparency. Here is what it looks like when a store has been living it for years. Every claim on this page survives inspection, and we invite it.
Surprises at signing
The screen you saw is the contract you sign. Doc fee posted upfront, same for everyone.
Commissioned salespeople
Nobody on this lot is paid to move you into a car.
Rate markup
The bank's rate is your rate. We add nothing on top.
True number
The Promise Price is the out-the-door price. Period.
Or come mystery shop us in person. Bring a journalist. Bring your AI. We're not kidding. Still unsure? Take the car home. You have 48 hours to change your mind.
Skip the Salesperson