Every approved mark
Always pull from the files below. Keep clear space around the mark, never recolor or distort it, and choose the variant that holds contrast on its background. Mark Miller Subaru is a retailer, so headings and titles should say retailer, not dealer.
Primary logo
The cornerstone mark. Reach for it first in any official application unless space or legibility demands otherwise. The cropped variant trims the canvas tight for wide, short placements.
Secondary logo
For square or vertically tight spaces, or anywhere a more compact lockup reads better than the horizontal mark.
Tertiary logo
The mountain mark on its own. Use where the full name reads elsewhere or space is tight.
Program badge
The Promise Price model in a single seal. Pair it with the primary logo, never as a substitute for it.
The brand palette
Seven core colors with full print and screen values. Select any hex or value to copy it, or download a solid PNG swatch.
Three typefaces
Red Mesa for display, Grold for subheadings, Inter for body. The Red Mesa and Grold specimens are shown in their real type, and every file is ready to download.
Topographic textures
The contour patterns carry the outdoor, backcountry feel of the brand. Always set them at 50% opacity or lower over imagery or brand color. Web-optimized here at 1280px.