Mark Miller Subaru/Midtown · South Towne
Brand Kit

Every logo, color, typeface, and pattern in one place, ready to download. The single source for keeping Mark Miller Subaru consistent everywhere it shows up.

 
Logos

Every approved mark

Always pull from the files below. Keep clear space around the mark, never recolor or distort it, and choose the variant that holds contrast on its background. Mark Miller Subaru is a retailer, so headings and titles should say retailer, not dealer.

Horizontal

Primary logo

The cornerstone mark. Reach for it first in any official application unless space or legibility demands otherwise. The cropped variant trims the canvas tight for wide, short placements.

Primary logo Full Color
Full ColorPNG
Primary logo Black
BlackPNG
Primary logo White
WhitePNG
Primary logo Cropped
CroppedPNG
Stacked

Secondary logo

For square or vertically tight spaces, or anywhere a more compact lockup reads better than the horizontal mark.

Secondary logo Full Color
Full ColorPNG
Secondary logo Black
BlackPNG
Secondary logo White
WhitePNG
Badge

Tertiary logo

The mountain mark on its own. Use where the full name reads elsewhere or space is tight.

Tertiary logo Full Color
Full ColorPNG
Tertiary logo Black
BlackPNG
Tertiary logo White
WhitePNG
Promise Price Guarantee

Program badge

The Promise Price model in a single seal. Pair it with the primary logo, never as a substitute for it.

Program badge Full Color
Full ColorPNG
Color

The brand palette

Seven core colors with full print and screen values. Select any hex or value to copy it, or download a solid PNG swatch.

#242422
NightPANTONE 419 C
RGB 36, 36, 34
CMYK 71, 64, 67, 72
#4a4a45
SlatePANTONE 6217 C
RGB 74, 74, 69
CMYK 64, 57, 62, 41
#476aa2
BluebirdPANTONE 4141 C
RGB 71, 106, 162
CMYK 79, 59, 12, 1
#86c065
AspenPANTONE 2269 C
RGB 134, 192, 101
CMYK 52, 3, 80, 0
#425c3d
EvergreenPANTONE 2410 C
RGB 66, 92, 61
CMYK 71, 43, 80, 35
#d46f3d
Red RockPANTONE 7578 C
RGB 212, 111, 61
CMYK 13, 67, 85, 2
#eba34f
DesertPANTONE 157 C
RGB 235, 163, 79
CMYK 6, 40, 78, 0
Typography

Three typefaces

Red Mesa for display, Grold for subheadings, Inter for body. The Red Mesa and Grold specimens are shown in their real type, and every file is ready to download.

Display · HeadingsRed Mesa · Creative Market
THERE ARE NO LIMITSRed Mesa alphabet and numerals
SubheadingsGrold · MyFonts
This is how your subheadings should look.
Body copyInter · Google Fonts · free

A chunky, playful display face paired with a structured, geometric sans is the heart of the Mark Miller Subaru voice. Inter carries the long-form weight: clean at small sizes, readable across every screen, and free to use anywhere.

Inter is shown here in your system sans. Once it is installed on the site it renders in full.

Patterns

Topographic textures

The contour patterns carry the outdoor, backcountry feel of the brand. Always set them at 50% opacity or lower over imagery or brand color. Web-optimized here at 1280px.

Full Stack, Light
Full Stack, Light
Layered multi-color contour, light ground
JPG
Full Stack, Dark
Full Stack, Dark
Layered multi-color contour, dark ground
JPG
Topo Lines, White
Topo Lines, White
Single-weight contour, white on black
JPG
Topo Lines, Black
Topo Lines, Black
Single-weight contour, black ground
JPG
Topo Lines, Bluebird
Topo Lines, Bluebird
Single-weight contour in Bluebird
JPG
Topo Lines, Evergreen
Topo Lines, Evergreen
Single-weight contour in Evergreen
JPG
Topo Lines, Desert
Topo Lines, Desert
Single-weight contour in Desert
JPG
Mark Miller Subaru Internal brand asset library · Midtown · South Towne